December 8, 2016 - December 18, 2016
Gingerbread Boulevard 2016
Gingerbread Boulevard installation to New York City’s Madison Square Park for the third consecutive holiday season. The free event features a life-size, interactive Gingerbread House – bigger and better than ever – that visitors can enter for a holiday wonderland experience.
Gingerbread Boulevard is open from 2-8pm on weekdays and 12-8pm on weekends, through December 18th.
Built with ginger “bricks” and topped with a “frosting”-covered roof, the Taste of Home Gingerbread House’s exterior will be adorned with decorative peppermint sticks, gum drops and other colorful candy-like trimmings. Upon entering the house, visitors will experience virtual and interactive elements, including “America’s Holiday Mantel,” a digital screen that prominently displays consumer-submitted photos that use the hashtag #holidayheritage.
In addition to being streamed in the Taste of Home Gingerbread House, user-generated photos will also be featured in exclusive “Folgers Family Feed” ad units that will run across Taste of Home digital channels. When consumers share their photos on social media using the #holidayheritage hashtag, these tagged photos will then publish to America’s Holiday Mantel and the Folgers Family Feed.
The house will feature other components for visitors, including the ability to decorate an interactive Christmas tree with the touch of their fingertips, a greeting from a virtual marshmallow snowman and much more.
Gingerbread Boulevard installation to New York City’s Madison Square Park for the third consecutive holiday season. The free event features a life-size, interactive Gingerbread House [Read More]Madison Square Park, Madison Avenue, New York, NY Madison Square Park firstname.lastname@example.org