March 8, 2011

Eau de Park

Like so many other park-goers and neighborhood denizens, haute parfumers Bond No. 9 have found inspiration in the beautiful environs of our historic park. Their newest fragrance hit shelves this week, and we were giddy to learn that it’s an homage to Madison Square Park, simply (and aptly) named…Madison Square Park.

Madison Square Park by Bond No. 9

Says Bond No. 9: “Madison Square Park was the height of fashion in the Gilded Age. Today it’s back—in hip-&-cool revival mode. So now is the time for a neighborhood eau de parfum.”

The fragrance has notes of grape hyacinth, huckleberry, prairie dropseed grass, red leaf rose, red hunter tulips and teakwood. According to our gardeners, some of these plants can’t technically be found in the park, but perhaps it’s when the individual components actually combine that the true scent of the park emerges. That’s our theory, anyway, and we’re sticking to it.

The Bond No. 9 crew hit the park to sample the fragrance; watch video here.