In 2003, the Madison Square Park Conservancy launched a new initiative to bring a high-quality food kiosk to the park. In less than a year, the Conservancy financed and built the $750,000 Shake Shack, the new zinc-clad, ivy-covered “green” building designed by renowned architect James Wines of SITE Environmental design, built by Kullman Industries, and operated by the Union Square Hospitality Group. An instant classic, the Shake Shack’s overhanging roof is a throwback to the old roadside stand –while the angles of the Shake Shack are a tribute to the neighboring Flatiron Building.
Since Shake Shack’s opening in 2004, it has exceeded all expectations – and not just because a portion of each purchase benefits park maintenance and programs. From opening day, Shake Shack has made the southern end of the Park a destination for dining. Customers are lured by the tasty menu featuring frozen custard, shakes, concretes, Shack Burgers®, Chicago hotdogs, ‘Shroom Burgers, and more.
Shake Shack is also available for special events with proceeds benefiting park programs. To learn more about reserving the Shake Shack for your special event, contact the Conservancy at (212) 538-0018. You can visit the Shake Shack on the Web (and check out the line on its Webcam) at www.shakeshacknyc.com.
Tremendous thanks to the Shake Shack donors Leucadia National Corporation, MetLife, New York Life, Rudin Management, and Union Square Hospitality Group. In addition, special thanks to the project management team at Forest City Ratner Companies and the design team at Pentagram for their generous in-kind support that contributed to the success of this project.
The Shake Shack offers gift cards. To purchase one please call (212) 228-3585.